{"id":1282,"date":"2014-10-20T03:36:55","date_gmt":"2014-10-20T03:36:55","guid":{"rendered":"http:\/\/www.gmarwaha.com\/blog\/?p=1282"},"modified":"2014-10-20T03:36:55","modified_gmt":"2014-10-20T03:36:55","slug":"mobile-payments-what-is-apple-pay","status":"publish","type":"post","link":"https:\/\/www.gmarwaha.com\/blog\/2014\/10\/20\/mobile-payments-what-is-apple-pay\/","title":{"rendered":"Mobile Payments: What is Apple Pay?"},"content":{"rendered":"

What is Apple Pay?<\/h4>\n
\n
<\/div>\n<\/div>\n

ApplePay is a mobile payment<\/a> service\u00a0developed by Apple and\u00a0is scheduled to be operative starting October 20, 2014.\u00a0It offers two different services\u00a0and we will discuss them briefly here.<\/p>\n

Service\u00a01 – Pay in-store:<\/h4>\n

With this service you can use your NFC<\/a> enabled iPhone 6 or iPhone 6 Plus or Apple\u00a0Watch\u00a0to purchase in-store<\/code> by just tapping<\/a> your phone against a contactless terminal and placing your fingers on the Touch ID<\/code>. The contactless terminals are not Apple\u00a0specific;\u00a0they already exist in the wild and support contactless cards<\/a> from Visa (PayWave) and MasterCard (PayPass). Apple\u00a0just uses the same standard protocols used by the\u00a0Contactless cards<\/a> so as to be\u00a0compatible with existing infrastructure.<\/p>\n

\"apple-pay-pos\"<\/p>\n

To support such in-store<\/code> payments, ApplePay stores the necessary payment data\u00a0inside a Secure Element<\/a> embedded in the phone’s hardware itself. When you tap to pay, ApplePay uses Secure Element<\/a> based card-emulation<\/a> to transmit payment\u00a0data to the contactless terminal. For a more detailed analysis of how ApplePay works behind the scenes, visit my blog post on Apple Pay – An Attempt to Demystify<\/a>.<\/p>\n

Beyond the basics, there are a few\u00a0more\u00a0interesting things\u00a0that are unique to ApplePay. They are<\/p>\n